Summary

Adworks is an on-line store and dealership marketing system, that allows individual stores to plan and develop their own promotional advertising and marketing activities, but with a sophisticated control system to ensure consistent executions and a high standard of brand management.

Adworks has been created to provide both retailers and franchises with a strong competitive advantage.

Large corporate retailers and franchises, focused on centralised brand promotion, face huge production and media costs to implement local store marketing strategies, while e-commerce retailers cannot offer local service support and back-up. Adworks has been designed to augment the strength of both the co-operative retail group and franchise.

Adworks allows them to enjoy the cost benefits of the group, whilst enabling them to customise their advertising promotional activities to compete, more effectively, on a store by store basis and to leverage their advantage over the competition.

Adworks can provide access to your own customised formats for press, radio, flyers, catalogues, brochures, shop-a-docket, direct mail, in fact a complete range of local store marketing tools that can be altered on-line for individual branch requirements.

Preparation of template files to be uploaded is made easy with a freely provided plug-in to Adobe InDesign that allows tagging of variable fields meaning those that design the templates to be uploaded need not be programmers.

Adworks can be purchased or rented on a managed server, and then customised to include specific products and services, layouts, copy and headlines, as well as specific customer demographic information. Finally, the application has your ‘house’ graphics incorporated to give it a customised ‘brand’ look.